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The TikTok Takeover

It's been quite some time since I last posted a blog. I've been very busy helping introduce companies to the TikTok phenomenon.

TikTok is one of the most compelling new marketing strategies, and everything from B2B to e-commerce companies has rushed to use the newest platform. TikTok has businesses hopping on viral trends, partnering with influencers, starting hashtag challenges & branded effects, and turning even their mascots into unexpected celebrities.

The social media platform has proven significant results in conversion for both small businesses and large corporations. The data on one of the world's most popular apps has everyone fighting over who will make it into the TikTok hall of fame. With more than 1 billion users the video-focused networking app even overtook Google as the most popular site in 2021.

So how does this help marketers? Well for one it levels the playing field when it comes to reach and engagement. TikTok's discovery algorithm gives every video an equal chance to go viral, regardless if you have less than 20 followers or 100 million. According to TikTok the "For You" algorithms are based on the preferences and activity history of individual users. That means no two feeds are exactly the same. The TikTok user interface is designed to keep people in the app for as long as possible.

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