AMY JO DYKSTRA
Online Portfolio
COLDWELL BANKER
REAL ESTATE PROFESSIONALS
My day-to-day was always an adventure. Even though I had my"must do" list every week, I could also count on special projects and new agents to join the company. I wore many hats in my position--from administrative duties to the "go-to" creative person in the office. Below you will find a more in-depth look into projects, I created across print, digital, and video for Coldwell Banker Real Estate Professionals
NORTH STAR CAMPAIGN
Coldwell Banker, LLC. Rebrand
Coldwell Banker Real Estate Professionals is a real estate office located in Iowa City, IA, with over 40 full-time agents who help guide people home. When Coldwell Banker, LLC updated its logo I created the artwork for Social Media, Print, and Agent Marketing Materials.
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"This star represents an element that exemplifies the Coldwell Banker brand."
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BLUE MATTER BLOG
Coldwell Banker BLUE MATTER blog
Coldwell Banker, LLC has a great blog that has hundreds of home-related articles called Blue Matter...
About:
"Consider us friendly neighbors who share handy homeowner tips, stories about our own homes, and general insight into the real estate experience."
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When I incorporated a 52-week creative content calendar I used blog posts on Sundays that corresponded with weekly topics.
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SOCIAL MEDIA CAMPAIGNS
Here's to All the Things
That Make a House A Home
I was once told you don't sell a mattress. You sell a good night's sleep.
What started as a weekly newspaper ad, turned into a weekly social media post, and is now a video. CBREP has really allowed me to find new and innovative ways to attract new clients and assist agents with engagement.
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Ready Set Sell!
This social media campaign has everything a potential new or seasoned seller can expect when purchasing a home.
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Homebuying Basics
This social media campaign has everything a potential new or seasoned buyer can expect when purchasing a home.
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CBREP REALTORs know real estate.
This is a social media campaign that rotated through CBREP's entire agent roster and linked to each agent's cbrep.com profile.
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America's Weirdest Food Holidays
The phrase "Food is Love" is well known at CBREP, there is always food in the kitchen or someone is willing to share a snack. Some very interesting conversations happened when we found out there was an America's Weird Food Holidays list. We had to include it as a monthly social media campaign designed for engagement and most of all laughs. Which month is your favorite?
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Home Monthly MAINTENENCE
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Top Ten Reasons to List with CBREP
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This or That: Dream House Edition
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Coldwell Banker, LLC We're Here Campaign
OPEN HOUSES
Includes: Newspaper, Social Media, and Adwerx
NEWSPAPER
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Facebook Photo Carousel
Using a Facebook Photo Carousel allowed each open house to be easily linked to each listing for people to obtain information. This has now been adapted to New Listings every week.
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PUBLICATION ADS
Parade of Homes
The Parade of Homes is a branded showcase of new and remodeled homes held in several regions throughout the United States. Alternatively known as the Tour of Homes in some locales, it is often presented by the local Home Builders Association or Building Industry Association. Wikipedia
T-SHIRT DESIGNS
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FOOTBALL, BASKETBALL, SOFTBALL, & WRESTLINGÂ MAGNETS
All teams & school names are the trademarks of their respective owners who do not provide, sponsor, endorse or have any connection with this magnet.
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